If you don’t already know Fitenium is a free, mobile, video-based social network for athletes who train strength or bodyweight exercises. At Fitenium users can follow their performance, compete and get discounts in nutrition and sports equipment stores. Download it here.

Hello Fiteniers! This week we return with our analysis of the ranking of fitness influencers in Spain with the analysis of one of the fastest growing influencers in recent years, not in vain has he gone from being relatively unknown to accumulating almost 300,000 followers in a relatively short space of time. . In this article we will talk about how he knew how to find his niche between fitness and entertainment and how he has expanded his sources of income so as not to depend exclusively on YouTube, welcome!

Juan Pedro all his life was a very thin young man who wanted to have a muscular body, quite “emo” and who believed that swimming could improve his physique, however, although there was some improvement, he was not getting where he wanted to go. When he arrived at the university and began to practice triathlon, so you can imagine that apart from worsening aesthetically his physique began to suffer injuries since it is a very demanding sport for the joints. Despite the fact that she liked to compete, it was not worth spending four hours on top of not liking herself in front of the mirror. For this reason, after suffering constant discomfort, he stopped resistance and began to focus on muscle hypertrophy.

Since he started training in the gym, he had been thinking about opening a YouTube channel where he could share his knowledge and show his lifestyle. It is no coincidence that its greatest references in the Fitness community are Powerexplosive and The Fitness Boy, possibly the biggest references in the Hispanic fitness and entertainment community.

His channel initially started with a quite common mix in which he shared training, diet, recipes, vlogs and similar content, so it was difficult for him to take off and it was not until he took advantage of the challenge of 100 push-ups TheGrefg, uploading a video in which he very intelligently used the name and image of this well-known Youtuber (he had more than five million followers at that time), managed to position him well in the YouTube algorithm, putting a Hit of more than 150,000 views of that video and an incredible improvement in his subsequent videos.

Once the tailwind pushed his channel, The Titan was improving his editing skills and in front of the camera and together with a good strategy of interesting content and good collaborations, his channel went up like a rocket and he began to enjoy sponsorships, events and other benefits of the Youtuber life. As an anecdote, he shared his experience in a clinic where he had a hair transplant, the truth is that nothing was wrong!

The next turning point for his channel was when he started su relación con otra de las youtubers con más solera del panorama fitness de España, The Saiyan Kiwi, por lo que además de su contenido habitual también empezó a subir vídeos más personales de ellos como pareja, y todos sabemos que el cotilleo tiene muchas visitas

Finally, if Juan Pedro has stood out for something, it is to diversify his sources of income and therefore apart from YouTube has created an online advisory service and Canone Clothing, a formal clothing store designed for people with a fitness physique. Would you like to have discounts on Canone Clothing within Fitenium? Let’s make Fitenium grow and we will surely reach an agreement. He also has a sportswear brand, Only Titans, so his three businesses, along with his contract with Prozis, complement each other quite well.

Finally, it’s reasonable to comment on the turn your content has taken recently. Perhaps because of detecting that the fitness niche is increasingly overloaded or out of pure personal interest, it is noticeable that he is making more and more pure and hard entertainment content and leaving aside his more fitness facet. What’s more, it recently reported that it is not going to compete anymore after having done so at a national and international level and not finding much incentive in that industry.

I hope you found this review of Titan Fit interesting, next week we will be back with another chapter.

See you at Fitenium!

If you don’t already know Fitenium is a free, mobile, video-based social network for athletes who train strength or bodyweight exercises. At Fitenium users can follow their performance, compete and get discounts in nutrition and sports equipment stores. Download it here.

Invicthor is an influencer who constantly dances between fitness, business and the economy. Out of the batch in which many young people like Ernest Dift, The Titan and many others began to show their fitness lifestyle to the world from the point of view of young adults closely related to new technologies and social networks. However, Invicthor was able to detect that the Youtube fitness sector had many limitations and tried to create more varied content while also diversifying its activities in order to have more stable sources of income. Its content has balanced between fitness and business, having times with more fitness and times with more business.

This channel was born as another channel more focused on the fitness lifestyle but always with a veneer of humor and entertainment, since apart from videos about supplementation, training or talking, he answered questions from his followers and made videos of his day to day or “messing it up” on vacation or in general lighter content that seeks to entertain rather than train. In the beginning, he also took advantage of talking about other fitness youtubers or bodybuilders to take advantage of the visits derived from those channels, however, always giving an objective opinion and without seeking salsa. In general, it can be said that its content attacked fitness from another point of view that is not the usual one of routines, diets, technique and other content that is already more than chewed by professionals with much more knowledge such as Powerexplosive or Tarrako.

However, Invicthor quickly detected that fitness on YouTube was in clear decline and for this reason its content became less and less fitness and began to talk much more about the economy and society, touching on thorny issues without cutting a hair, being very critical of feminism or speaking openly that her political option is VOX. This has earned him quite a bit of criticism calling him a macho or fascist, although he denies having those kinds of ideas. He finally decided to separate his activity and opened a secondary channel “Wall Street Wolverine” where he now has even more activity than his initial channel.

There was a time when he was motivated by his physical change and even wanted to compete, but he just got involved with his new project that we will talk about now and there came a point where he literally couldn’t handle everything. Invicthor had to choose between fitness and business and the latter option was the winner.

This project we were talking about earlier is Pegasus, a training platform that aims to optimize advice for athletes as much as possible and be able to take a larger number of people more efficiently. Curiously, he has defined Pegasus as a Start Up several times and this definition is at best debatable since it does not have an innovative business model nor is it scalable.

Currently, Invicthor has almost completely renewed its audience, on its main channel it practically does not talk about fitness but about travel and lifestyle and its secondary channel is where it has the most activity and, as we mentioned before, it talks about everything except fitness. It has been diversifying its sources of income for some time and YouTube is the most minority source of all, although it continues to have a presence in RRSS due to its sponsors and the advertising it does.

What do you think of Invictor? Is he a capitalist pig or just a liberal? Can your project be considered Start Up?

Leave us your comments.