If you don’t already know Fitenium is a free, mobile, video-based social network for athletes who train strength or bodyweight exercises. At Fitenium users can follow their performance, compete and get discounts in nutrition and sports equipment stores. Download it here.

Last week we talked about Powerexplosive in our review of most important influencers in Spain And this time we return to analyze what is undoubtedly another of the leaders of the fitness community in Spain due to the great community it has and the health message that it spreads on the networks and that has so far permeated.

Sergio does not have such technical and performance-focused content as our friend Power, since his content is not focused on people who want to perform, but rather seeks to get ordinary people to embrace a healthy life style where movement and real and little processed food prevail.

Access the Fitenium app where you can train dozens of routines for free.

Before opening his YouTube channel, Sergio Peinado was dedicated to personal training working in a gym, however his physical condition was not at all optimal not only to carry out his professional activity but for anyone. Sergio was significantly overweight and despite the fact that he had the knowledge to change his health and physical condition, he had a relationship with food that prevented him from achieving his goals. In this video you can learn more about his story and how he managed to change his mentality to obtain a physical change that makes you improve your appearance and especially your health.

A large part of Sergio’s secret is that he is a person with whom many people can easily identify and he does not sell a lifestyle in which to achieve significant health and physical improvements, you have to follow a perfect diet and routine. Peinado understands that the majority of the population does not have time to eat in a complex way or for long training sessions, so his proposal is based on a selection of healthy foods in simple recipes and quick workouts that can be done at home with very little equipment.

Since 2011, when he opened his channel, he has uploaded videos on quite a variety of topics, denying myths in the world such as that fats are harmful or that eating carbohydrates in the afternoon makes you have more fat. An important part of its content are fast routines such as abs in 7 minutes or chest in 15 minutes. Thanks to this close approach that empathizes with his followers, he has managed to get thousands of people to increase their physical activity and improve their health. They also highlight their videos of physical transformations within their fitness community, both theirs and their clients who inspire others to achieve their own physical change. Sergio, like anyone else, has peaks in shape and tells us how he gets back into shape once he has lost it.

Sergio offers courses and training methods through Fuertafit, through whose courses and fitness community his clients learn how to lead a healthy life and obtain amazing physical changes at a very affordable cost.

Some values of closeness, without promising things that are not possible and without selling you the magic supplement, together with an undeniable charisma and his ability to communicate, mean that Sergio has penetrated deeply into the fitness community in Spain without having the most spectacular physique in the world. . Precisely for this reason, many people identify with it and like to know how a real person leads a fitness lifestyle. His travel video blogs are also very popular, how he spends the holidays and his more personal facet. We have Sergio for a while and we want to keep it that way.

Greetings and we’ll be back next week!

Gwyneth Paltrow is a well-known actress and a beautiful woman with a lot of style, but every time she opens her mouth to talk about her health, she causes a huge scandal, and for good reason. His advice and ideas are crazy and ridiculous, so it wouldn’t be funny if it didn’t harm your health. Because when you’re a public figure with some influence, you’re also responsible, and Paltrow is completely irresponsible.

If you don’t already know Fitenium is a free, mobile and video-based social network for users who train strength and/or body weight exercises. At Fitenium users can find free personalized routines, follow their performance, compete and get discounts at nutrition stores and sports equipment. Download it here.

His recent events still shock us: the coffee enema. Yeah, how does it sound? His pseudo-health website, Goop, recommends that you probably insert coffee into your rectum to enhance the detox process for a reasonable price, perhaps $135.

coffee enema

It’s so ridiculous I don’t know where to start. Let’s take a look: there is no evidence that the coffee enema has any beneficial effects on all body types. There have been cases of intestinal damage and perforation in enema application and pseudotherapy, including enema (introduction of material through the rectum appears to be generally highly recommended by Sharattan).

Coffee, better by mouth

In addition, Fitenium will never get tired of repeating itself, so it is not necessary to introduce a detox treatment into the body. The liver and kidneys are the organs responsible for this task and have performed it for thousands of years. Whenever you need help, believe us that what you need is a doctor and urgent, not a miraculous pseudoscientific treatment.

Of course, this doesn’t surprise us, since Paltrow has spent years promoting the strangest and most unwarranted things.

Vaginal steam bath

Drink coffee from the rectum and vaporize it in the vagina. In theory, it cleanses the uterus and restores the balance of the female horn… I’m going to be direct on this matter, do not vaporize the vagina

First, it puts a very sensitive mucous membrane at risk of a very dangerous and painful burn. If continued, the pH of the skin and vaginal wall can change and fungi and bacteria can grow. Finally, when the vapor reaches the uterus, foreign microorganisms are also introduced there, which can cause infection.

But perhaps the bloodiest is the suggestion that the womb is dirty and needs to be cleaned. Ms. Paltrow, the human body has its own waste management process, and if something goes wrong, all you need is a doctor, not overpriced treatment.

bee stings

To defend Paltrow, it needs to be made clear that this nonsense didn’t just happen to her. Bee therapy is recommended as a treatment for a variety of diseases and problems, from sclerosis to inflammation of the joints.

Really, don’t get stung by a bee. It doesn’t help and it hurts.

There is not a single solid study that shows that the direct use of bee venom in the human body has any benefit, despite the fact that some of its ingredients are used in the cosmetic industry.

And instead, again, there are many dangers to this practice. Firstly, it is very painful, and later allergy sufferers go into anaphylactic shock and can seriously endanger their lives if they allow bees to sting them. I mean, don’t do it.

colon cleanse

Paltrow has recommended through her website on several occasions to undergo a colon cleansing procedure, which consists of introducing a hose and supposedly dozens of removing toxins that remain attached to the intestinal walls.

Do not connect a hose to the rectum, there is no scientific basis for this, the digestive system is fully prepared to eliminate all waste, and it is dangerous to perform these steps and can cause punctures and tears. There is.

Raw goat milk detox diet

In an interview published on Goop, the “Natural Therapist” promoted a detox diet based on consuming only raw goat’s milk for several days. As he said, this treatment dates back to the “biblical era”

We have already mentioned it, but here again: the body does not need detox treatment, the body knows how to purify itself. Drinking raw milk, on the other hand, is not a good idea, cold sterilization and sterilization processes have been created to eliminate the very dangerous bacteria that are present in raw milk. Seriously, take advantage of this advancement in science and technology and take unnecessary risks. Please no.

If you don’t already know Fitenium is a free, mobile, video-based social network for athletes who train strength or bodyweight exercises. At Fitenium users can follow their performance, compete and get discounts in nutrition and sports equipment stores. Download it here.

Where does this ranking of Fitness influencers come from and why we do it

The ranking presented below has been obtained from the sports habits survey carried out on more than 350 users interested in strength training in 2018. If you want to know more details about how we conducted the interview and why we conducted it, we describe it here.

Methodology

In particular, for the influencers question we use an open format asking: Which fitness influencers do you follow or do you think are most important? Users had an open text field where they could type whatever they wanted. Once the surveys were completed, we dedicated ourselves to assigning votes to each of the mentioned influencers. For each mention, one vote. The graph with the votes collected by each of the mentioned influencers were the following:

Do you have something to say? Do it.

Some users have told us that the ranking does not correspond to reality. That is why we would like to emphasize that these data are NOT our opinions or those of anyone in particular. The graph represents the opinions of the 350 users who filled out the sports habits survey. If you want to add your opinion about the ranking of influencers or recommend other influencers that do not appear on this list: we are waiting for you in the comments!

If you don’t already know Fitenium is a free, mobile, video-based social network for athletes who train strength or bodyweight exercises. At Fitenium users can follow their performance, compete and get discounts in nutrition and sports equipment stores. Download it here.

Build something people want

At the end of 2017, when we were still evaluating the feasibility of our project, and before even writing a line of code for our app, we asked ourselves: is this idea that seems great to us really going to interest anyone?

Since we wanted to be sure and not invest tons of time and money in something that people did not use, we got down to work to verify it. We decided to break down each of the features that we wanted to develop in Fitenium and make a survey of what we believed would be our future users with questions for each of our initial features.

For example: in Fitenium it is necessary for users to record themselves on video with their smartphone where they train. One question in our questionnaire was: Do you take your mobile phone to train?

And so we were preparing the survey until we reached 50 questions. Among these questions there were also several related to users since we had to understand how to reach our future users in order to offer them the best product and service.

Things don’t usually work out the first time

Before the users arrived with the surveys, we had to find them first and then motivate them to fill out the survey. Regarding how to find them, we thought about doing it with people we knew who trained strength, then we thought about going to gyms doing the surveys. The truth is that the beginnings were difficult and the athletes we found did not have the time to complete the entire survey. Even close friends found it heavy and long.

Digitizing the survey with Google Forms

After thinking about the subject a couple of times, we decided to digitize the survey through Google forms and limit open questions as much as possible. We had done about 20 surveys up to that point and we realized that most of the responses could be categorized into blocks. In this way, we convert almost all the questions into a test type and we manage to reduce the time to fill out the survey in half.

Although we wanted a good number of users to make the survey meaningful, we decided to change our survey strategy and move from the offline channel to the online one. We started looking for online tools that would allow us to reach a lot of people, even if we had to invest a little money. We considered several options, but we always had the problem of how to segment the survey for our niche of users: we wanted to ask users to strength train.

Ads on Facebook to segment our users

I had some experience with ads on Facebook and knew that the targeting capabilities of that channel were very powerful. On the other hand, even if we had segmented our users, we needed a hook, an ad format that would motivate the segmented user to fill out our survey.

The hook

At that moment, an idea from Luis Diaz del Dedo (a national digital product crack and CEO of Product Hackers) came to mind that he had told me a few weeks before and that had worked wonders for him: giveaways.

So we pretty much had all the pieces: (i) segmented acquisition channel: Facebook, (ii) polished survey: Google Forms, and (iii) motivation: draw of 25 EUR among all those who completed the questionnaire.

With a very simple design using Canvas we took this photo for the Facebook ad:

The ad copy was pretty simple too: Fill out our sports habits survey and enter the 25 EUR raffle. We finally published the announcement at the end of January 2018.

Results: survey filled out for just over 3 cents

I’ll be honest, before trying this ad we had done several tests that didn’t work. Or at least they didn’t work as well as this one did. The truth is that when we saw the first results of this test we did not believe it: we were able to generate complete questionnaires of 50 questions filled out by potential users for just over 3 euro cents (it is possible that the January price has something to do with it). with this).

The point was that for us we had hit the mark with an important part of the validation of Fitenium and we decided to crank up the ad until we reached about 350 surveys. We had gotten our 350 x 50 data sheet and were looking forward to analyzing it.

Our users are men and younger than we thought

The first results we were interested in from the survey were related to the demographics of our users. Within Facebook’s targeting we were careful to segment our users’ interests, but we left a range of age and gender quite open.

In any case, within the anonymous survey we had several questions where we collected information on the gender, age and educational level of the respondents.

These results opened our eyes to the type of user who would be interested in a product like Fitenium and what we should build our product on. Although from the beginning we had some intuition of what the user would be like, we did not expect it to be so young or so gender-biased.

Do you want to know more about our validation process and the interests of users?

This is just our first entry to put you in the situation about the Fitenium validation process. If you want to know more about the other functionalities and other interests that we validate from our users, subscribe now to be aware of the entries that we publish.

I leave here our entry related to this survey in which we detail the Ranking of Fitness Influencers in Spanish according to our survey of more than 350 users.

And don’t wait to download Fitenium for free and start following your brands, stay motivated with our community, and earn discounts on clothing and sports nutrition.

After the success of our list of influencers most important fitness clubs in Spain, many users asked us about some of the influencers they did not know, so so that they know who these influencers are, we are going to inaugurate a series of short articles where we briefly talk about the best-known influencers in our survey.

The first fitness influencer we will talk about is Powerexplosive, an authentic encyclopedia of the world of strength, he has undoubtedly been the person who has created the most training content in Spanish on the entire network. That is why he is the most recognized fitness influencer in our ranking.

Who is Powerexplosive?

Before focusing on strength training, David was primarily involved in martial arts having participated in international championships during his teenage years. Later he began to be interested in strength training, studying the degree of Physical Activity and Sports Sciences and competing in Powerlifting at a European level obtaining victories in the Spanish Bench Press Championship June -83kg (his specialty).

In 2013 he began to upload content related to strength training sharing his lifts and little by little he began to encourage uploading tutorials, advice and holding competitions that made his fan base grow steadily and established himself as one of the most important fitness influencers in Spain.

Undoubtedly a turning point in his career was when he met the famous presenter Pablo Motos and he advised him to achieve a very defined abdomen for the Mens Health challenge.

From there, his popularity and influence skyrocketed and he continued to gain followers while he dedicated himself to online consulting and generating content on his social networks, blog and others, creating the Powerexplosive team that covered other areas of training such as hypertrophy, nutrition in which Art dealer is not a specialist. However, this soon fell short as he decided to embark on a more ambitious project and that is the creation of the Powerexplosive Center in Madrid where he offers training, nutrition, physiotherapy and psychology services.

In all this time, he has created videos with a huge number of visits, such as the Buttock Training video or that famous video in which he recommended not doing the typical “crunch” to exercise your abs. Its situation among fitness influencers in Spain has been clear, since the number of “crunches” performed in Ibero-American gyms dropped significantly after the publication of said video.

Another of his most recognizable moments was when he attended the anthill set as a guest with Pablo Motos, who, as we mentioned earlier, has been in a relationship for years as a result of the Mens Health Challenge. There he held nothing more and nothing less than the Guinness Record for the heaviest pull-up before an official Guinness World Records judge.

This year 2019 he continues to command the ranking of fitness influencers and continues with new challenges with his training center and preparing his clientele, among which there are quite famous people from Spain.

Conclusion, this is an example that you don’t need to have charisma to establish yourself as a fitness influencer and based on creating quality content, Powerexplosive is ranked first in our rankings of fitness influencers in Spain. I recommend all of our readers to check out his technique videos, routines and progressions as it is worth its weight in gold.

Greetings and next week we will be back with the next influencer!

If you don’t already know Fitenium is a free, mobile, video-based social network for athletes who train strength or bodyweight exercises. At Fitenium users can follow their performance, compete and get discounts in nutrition and sports equipment stores. Download it here.

We continue our analysis of the most important influencers in Spain in the fitness sector, after the analysis of Powerexplosive y Sergio Peinado, today it is the turn of Ernest Dift, also known on social networks as The Fitness Boy, whose presence already goes beyond fitness and motivation and reaches other facets such as coaching, travel or entrepreneurship.

Although its content was initially focused on training and diet, it came to compete in Men’s Physique and to undertake a very interesting project in which he carried out the diet and training of a user for a year with monthly updates that he did not complete, later with the excess of similar content, he began to create content such as vblog, travel, motivation and lifestyle, always around fitness and motivation.

Born in Barcelona, his history in the world of weights begins when he was 15 years old, transitioning from martial arts and they became a key part of his lifestyle at 18 when he went to england adventure and ended up working on the maintenance team at a local gym. There he acquired the basic knowledge of diet and nutrition with which he managed to change his physique.

Once back in Barcelona and already at the university, it was decided to share his ideas of fitness and motivation through his YouTube channel in which he shared his programming, training sessions, some interviews, recipes and other content that at the time was quite new and useful. After fulfilling one of his most important goals, which was to compete in Men’s Physique, he went on a trip to the United States where he realized that they really liked his videos about the trip along the Californian coast.

For this reason, he began to intersperse travel content with his usual fitness and motivation content, and when his community of followers was large enough, he began to visit different cities in Spain to connect with his followers and realized that he had a identity on the internet that was worth exploiting so he began to take his first steps as an entrepreneur selling clothing and accessories related to fitness and motivation on his website. Along the way, he had some fiascos such as his sponsorship with Gymshark, which, although it was the brand he always wanted to represent, did not turn out as he would have wanted, however, the positive far outweighs the negative.

This last year he has left his channel a little more aside, dedicating himself to traveling the world with his new project TFB World Tour, where he travels a country every month showing what the fitness lifestyle is like on the five continents. On the other hand, although he is still a fitness and motivation influencer, the fitness content is increasingly residual and is now focused on his personal brand, his dream and achieve coaching program, giving talks and even a movie about himself.

In short, perhaps he is no longer part of the fitness community as before, but he continues to be one of the leaders of the Spanish influencer community.

Until next week fiteniers!

If you don’t already know Fitenium is a free, mobile, video-based social network for athletes who train strength or bodyweight exercises. At Fitenium users can follow their performance, compete and get discounts in nutrition and sports equipment stores. Download it here.

In the fourth post of our analysis of influencers fitness from Spain we are going to talk about Strongman Tarrako, the main culprit behind the rise of strength sports in Spain thanks to his particular Viking philosophy and his extremely direct way of communicating, he has seduced a number of athletes in Spain to participate in competitions that determine who is the strongest in Spain

In its beginnings it gained popularity relatively quickly partly because it was already a well-known personality in the world of strength and also because of its innovative content that came to occupy a niche that nobody occupied in Spain with advice, tutorials and other material on training in the basics as well as his famous challenges in which he trained athletes from his gym obtaining great physical and performance results while offering his weekly evolution through the channel.

Born in a small town in Tarragona called Mora d’Ebre but living in the capital of his province for years, this Strongman and Powerlifter has been competing in the world of strength since he was 18 years old. However, to the surprise of many, his first steps with weights were not in that sector but in bodybuilding where he competed at a regional level and honestly without much success. However, he always says that first love is never forgotten and he does not rule out a return to the stage if he gets tired of Strongman and Powerlifting, we would love to see the strongest man in Spain as a bodybuilder!

Having finished his studies in Physical Education and Physiotherapy, Carlos had a job as coordinator of the Tarragona board of trustees and worked in several public gyms in the area, however he could not work well with the Strongman, which was his passion, so gathering some friends set up a Powerlifting club in a shed that was the seed of what we know today as Strongman Tarrako, the national reference in strength sports.

Right now he is in a 1000 square meter plot and has a waiting list to train there since he does not want to overcrowd his training place where everyone is a family. As his beard grew, so did his community and he shared his view of training, nutrition and how to set goals. His outbursts are famous, in which he complained that many people wanted to go far in their sport without perseverance, dedication and above all without enjoying the process.

Como competidor en Strongman y Powerlifting His 11 Spanish Powerlifting Championships, 2 Arnold Classic of Power and the Spanish League of Strength stand out, and at the international level he won the European Powerlifting Championship in 2017 in Poland, the 2018 World Deadweight Championship in Hungary and the World Championship of the WRPR in 2019. Quite a competitive beast who has come to lift 330kg in Deadlift, 315kg in Squat and 230kg in Bench Press with what is clear that he is the strongest man in Spain and one of the strongest in the world.

He has recently announced that he is downgrading from Powerlifting and leaving the Strongman as being over 120kg was taking its toll on his health causing sleep apnea and other problems, so it is likely that the 400kg Deadlift was taking a toll on him. resist since it is practically impossible to reach it with approximately 100 kilos that it weighs now.

Next week we have to analyze The Titan, one of the youtubers that have evolved the most in the last 12 months and that the change in its recent content has given a lot to talk about.

Until next week fiteniers!

If you don’t already know Fitenium is a free, mobile, video-based social network for athletes who train strength or bodyweight exercises. At Fitenium users can follow their performance, compete and get discounts in nutrition and sports equipment stores. Download it here.

Hello Fiteniers! This week we return with our analysis of the ranking of fitness influencers in Spain with the analysis of one of the fastest growing influencers in recent years, not in vain has he gone from being relatively unknown to accumulating almost 300,000 followers in a relatively short space of time. . In this article we will talk about how he knew how to find his niche between fitness and entertainment and how he has expanded his sources of income so as not to depend exclusively on YouTube, welcome!

Juan Pedro all his life was a very thin young man who wanted to have a muscular body, quite “emo” and who believed that swimming could improve his physique, however, although there was some improvement, he was not getting where he wanted to go. When he arrived at the university and began to practice triathlon, so you can imagine that apart from worsening aesthetically his physique began to suffer injuries since it is a very demanding sport for the joints. Despite the fact that she liked to compete, it was not worth spending four hours on top of not liking herself in front of the mirror. For this reason, after suffering constant discomfort, he stopped resistance and began to focus on muscle hypertrophy.

Since he started training in the gym, he had been thinking about opening a YouTube channel where he could share his knowledge and show his lifestyle. It is no coincidence that its greatest references in the Fitness community are Powerexplosive and The Fitness Boy, possibly the biggest references in the Hispanic fitness and entertainment community.

His channel initially started with a quite common mix in which he shared training, diet, recipes, vlogs and similar content, so it was difficult for him to take off and it was not until he took advantage of the challenge of 100 push-ups TheGrefg, uploading a video in which he very intelligently used the name and image of this well-known Youtuber (he had more than five million followers at that time), managed to position him well in the YouTube algorithm, putting a Hit of more than 150,000 views of that video and an incredible improvement in his subsequent videos.

Once the tailwind pushed his channel, The Titan was improving his editing skills and in front of the camera and together with a good strategy of interesting content and good collaborations, his channel went up like a rocket and he began to enjoy sponsorships, events and other benefits of the Youtuber life. As an anecdote, he shared his experience in a clinic where he had a hair transplant, the truth is that nothing was wrong!

The next turning point for his channel was when he started su relación con otra de las youtubers con más solera del panorama fitness de España, The Saiyan Kiwi, por lo que además de su contenido habitual también empezó a subir vídeos más personales de ellos como pareja, y todos sabemos que el cotilleo tiene muchas visitas

Finally, if Juan Pedro has stood out for something, it is to diversify his sources of income and therefore apart from YouTube has created an online advisory service and Canone Clothing, a formal clothing store designed for people with a fitness physique. Would you like to have discounts on Canone Clothing within Fitenium? Let’s make Fitenium grow and we will surely reach an agreement. He also has a sportswear brand, Only Titans, so his three businesses, along with his contract with Prozis, complement each other quite well.

Finally, it’s reasonable to comment on the turn your content has taken recently. Perhaps because of detecting that the fitness niche is increasingly overloaded or out of pure personal interest, it is noticeable that he is making more and more pure and hard entertainment content and leaving aside his more fitness facet. What’s more, it recently reported that it is not going to compete anymore after having done so at a national and international level and not finding much incentive in that industry.

I hope you found this review of Titan Fit interesting, next week we will be back with another chapter.

See you at Fitenium!

If you don’t already know Fitenium is a free, mobile, video-based social network for athletes who train strength or bodyweight exercises. At Fitenium users can follow their performance, compete and get discounts in nutrition and sports equipment stores. Download it here.

If there is any general criticism of the world of bodybuilding and fitness, it is the lack of transparency and honesty about how they get their results, their lifestyle or the challenges they supposedly achieve on social networks that are sometimes not real. Leaving the fitness theme a bit, we all know the case of Rawvana, who, having created an identity and a business around a raw vegan lifestyle (that is, she only ate vegan food without cooking), was “caught” in a Instagram story eating fish. She later confessed to having added animal protein to her diet due to various health problems, however her credibility was in tatters, as she continued to sell products and programs based on raw vegan food that was causing her problems.

That is why Markinos always stood out in the world for his direct language, his videos with little editing and the absence of filters to say what he thought or felt. He started with fitness, uploading some training focused on performance since he was preparing for some oppositions and wanted to do a lot of pull-ups. His popularity skyrocketed precisely when he won a pull-up contest organized by our favorite popularizer Powerexplosive, for which he did a personal interview that made him quite well known.

However, perhaps influenced by his rise in popularity, but also by his own passions, he left the opposition and focused on the world of aesthetics, progressing to compete in Men’s Physique with more than acceptable results. His theme was relatively varied, but in general he recounted his daily sensations training and how his diet was changing over time, using the famous IIFYM “If it fits your macros” approach (Want to know more about this system, write us!) . His “cheat meals” are particularly famous in which he burst the sweets section of the supermarket that he would have chosen as a victim, you have to appreciate his honesty when it comes to counting the “dirty things” he ate and he did not pretend to be the most perfect on YouTube. He has also played strength training achieving a not inconsiderable 1RM for his height and weight.

Taking advantage of his recognition in the world, Mistermarkinos began advising people while continuing to publicize his lifestyle and also talking about more personal things and thanks to his success, sponsors began to arrive, passing to the vast Prozis staff. While the Youtube fitness sector was becoming more popular and many youtubers came eagerly to the platform, Markinos has gradually distanced himself from YouTube taking the day these lines are written, more than 3 months without posting anything new on his channel, although it continues to upload content on other platforms.

Why have we talked so much about your honesty? We all know that there is a shadow that hangs over the world of fitness or bodybuilding and that is the use of chemistry to achieve better results. It is true that when sponsors or other economic income is at stake, it is difficult to be frank in this sense and most of the world simply do not talk about the subject, but Marcos has stood out above all by letting down what his relationship is with this type of substance without affirm or deny anything categorically (at Fitenium we totally reject the use of doping substances, since they go against our philosophy of life and search for health).

Due to this, his undoubted charisma and all the contributions he has made to the world of training, Mistermarkinos is one of the influencers selected in our ranking of influencers.

Next week we’ll be back with Invicthor, another youtuber who’s talking about.

See you at Fitenium!

If you don’t already know Fitenium is a free, mobile, video-based social network for athletes who train strength or bodyweight exercises. At Fitenium users can follow their performance, compete and get discounts in nutrition and sports equipment stores. Download it here.

Invicthor is an influencer who constantly dances between fitness, business and the economy. Out of the batch in which many young people like Ernest Dift, The Titan and many others began to show their fitness lifestyle to the world from the point of view of young adults closely related to new technologies and social networks. However, Invicthor was able to detect that the Youtube fitness sector had many limitations and tried to create more varied content while also diversifying its activities in order to have more stable sources of income. Its content has balanced between fitness and business, having times with more fitness and times with more business.

This channel was born as another channel more focused on the fitness lifestyle but always with a veneer of humor and entertainment, since apart from videos about supplementation, training or talking, he answered questions from his followers and made videos of his day to day or “messing it up” on vacation or in general lighter content that seeks to entertain rather than train. In the beginning, he also took advantage of talking about other fitness youtubers or bodybuilders to take advantage of the visits derived from those channels, however, always giving an objective opinion and without seeking salsa. In general, it can be said that its content attacked fitness from another point of view that is not the usual one of routines, diets, technique and other content that is already more than chewed by professionals with much more knowledge such as Powerexplosive or Tarrako.

However, Invicthor quickly detected that fitness on YouTube was in clear decline and for this reason its content became less and less fitness and began to talk much more about the economy and society, touching on thorny issues without cutting a hair, being very critical of feminism or speaking openly that her political option is VOX. This has earned him quite a bit of criticism calling him a macho or fascist, although he denies having those kinds of ideas. He finally decided to separate his activity and opened a secondary channel “Wall Street Wolverine” where he now has even more activity than his initial channel.

There was a time when he was motivated by his physical change and even wanted to compete, but he just got involved with his new project that we will talk about now and there came a point where he literally couldn’t handle everything. Invicthor had to choose between fitness and business and the latter option was the winner.

This project we were talking about earlier is Pegasus, a training platform that aims to optimize advice for athletes as much as possible and be able to take a larger number of people more efficiently. Curiously, he has defined Pegasus as a Start Up several times and this definition is at best debatable since it does not have an innovative business model nor is it scalable.

Currently, Invicthor has almost completely renewed its audience, on its main channel it practically does not talk about fitness but about travel and lifestyle and its secondary channel is where it has the most activity and, as we mentioned before, it talks about everything except fitness. It has been diversifying its sources of income for some time and YouTube is the most minority source of all, although it continues to have a presence in RRSS due to its sponsors and the advertising it does.

What do you think of Invictor? Is he a capitalist pig or just a liberal? Can your project be considered Start Up?

Leave us your comments.